Audio Podcast

EP 63 – Bayer’s Melissa Saw On Speaking The Stakeholder’s Language In Marketing Procurement


Marketing procurement earns its seat when it speaks the stakeholder’s language. Melissa Saw, Consumer Health Marketing & Sales Procurement, North America Lead at Bayer, came to procurement from a career in sales and marketing, and that background shapes how she partners with internal teams and agencies.

Speaking with John at ProcureCon East, Melissa shares why trust with stakeholders has to be earned over time, why she asks agencies where AI fits in the value chain, and how Bayer’s Dynamic Shared Ownership model reshaped her team around 90-day priorities.

Topics discussed:

– Speaking the stakeholder’s language as a former marketer

– Earning a seat at the table through early, small results

– Asking agencies where AI fits in the value chain

– Treating the marketing budget as the stakeholder’s budget

– Running procurement on 90-day priorities and retrospectives

– Dispatching RFP work across global peers under DSO

– Hiring for attitude over procurement pedigree

– Balancing in-house talent with offshore and outsourced models

 

Get in touch with Melissa Saw:  

LinkedIn 

 

Get in touch with your host, John Pavia: 

LinkedIn

 

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About the Guest
Melissa Saw

Consumer Health Marketing & Sales Procurement, North America Lead, Bayer

About the Host
John Pavia

Executive Producer, Smarter Sourcing

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